South African media personality Unathi Nkayi has addressed a viral social media remark that referred to her as a “granny,” using the moment to speak out about respect, confidence, and how people engage online.

The comment, which quickly gained traction across platforms, sparked debate among users about age, public perception, and the way women in the spotlight are often judged. Rather than ignore the situation, Nkayi chose to confront it directly, turning the conversation into a broader reflection on self-esteem and dignity.

In her response, she emphasised that labels and online criticism should not define a person’s worth. She also challenged the culture of casual insults on social media, calling for more mindful interactions and respect, particularly when it comes to discussions around age and identity.

Nkayi’s reaction resonated with many of her supporters, who praised her for handling the situation with maturity and using her platform to promote a positive message. Others pointed out that the incident highlights a recurring issue in digital spaces, where public figures—especially women—are frequently subjected to commentary that focuses on appearance or age rather than achievements.

The exchange has since sparked wider conversations about how social media shapes perceptions and the importance of maintaining self-confidence in the face of criticism. Nkayi’s stance reinforces the idea that public figures can use such moments not only to defend themselves but also to influence how audiences engage with one another online.

While the comment may have started as a viral moment, it has evolved into a broader discussion about respect and the need for more thoughtful dialogue in digital spaces.

South African hip hop continues to experience one of its most turbulent periods in recent years, marked by ongoing public debates, diss tracks, artist clashes, and a fast-growing podcast culture that has increasingly become part of the genre’s public narrative. In the middle of it all, rapper and entrepreneur Nadia Nakai has chosen to take a step back from the scene, citing rising levels of toxicity within the industry.

Nakai, one of the most recognisable female voices in South African hip hop, has built a strong career over the years through music releases, collaborations, and her influence across entertainment platforms. Known for her breakout impact with her debut album Nadia Naked, she has remained a consistent figure in the genre, earning awards recognition and maintaining a strong presence in both music and media spaces.

However, her recent comments suggest growing frustration with the current state of the culture. Speaking on the “Because We Said So” podcast with hosts Landzy Gama and Sama Marubelela, Nakai described the current environment as increasingly negative and emotionally draining for artists.

“I’m taking a step back because I feel like it’s super toxic right now,” she said. “It’s serving a lot of toxicity and not even just what’s going on with the artists, but the podcast level.”

Her remarks highlight a broader shift in South African hip hop, where conversations about music have expanded far beyond traditional media and now heavily involve podcasts, social media commentary, and online debates. While this has increased engagement and visibility for the genre, it has also intensified scrutiny and public criticism of artists.

Nakai specifically pointed to how podcast discussions and influencer commentary are shaping narratives around artists, often amplifying conflict and controversy. According to her, the line between critique, entertainment, and personal attacks has become increasingly blurred, contributing to a culture that she believes is no longer healthy for creators.

Despite her decision to step back, Nakai’s influence in South African hip hop remains significant. Over the years, she has not only contributed commercially successful music but has also helped elevate the visibility of women in a male-dominated industry. Her work has consistently placed her among the country’s most prominent hip hop figures, alongside award nominations and collaborations with leading artists.

The current climate, however, reflects a wider industry trend where attention is increasingly driven by controversy, online engagement, and personality-driven narratives rather than purely musical output. This shift has created both opportunities and pressure for artists navigating the modern entertainment landscape.

For Nakai, stepping away—at least temporarily—signals a desire to protect her creative space and mental wellbeing while the genre continues to evolve. It also adds her voice to a growing number of artists questioning the direction of South African hip hop and the impact of digital culture on the industry.

As the conversation around the genre continues to intensify, her comments underscore a critical moment for SA hip hop: one where growth, visibility, and accessibility are rising, but so too are tension, criticism, and cultural fatigue among the artists driving it.

Johannesburg, 24 July 2024 | Fashion icon Kefilwe Mabote, celebrated for her impeccable style and influential presence, has built up an impressive social media following over the years. Through her content, she continues to inspire followers with her incredible fashion sense while spotlighting local designers and upcoming trends.

Last year, Kefilwe took home the Fashion And Style Award at the DStv Content Creator Awards, further cementing her status as a leading figure in the fashion industry. As she continues to be a prestigious voice in the local fashion industry, Kefilwe dishes her fashion journey so far, the pieces she can’t live without, and what this incredible recognition means to her.

You’re a fashion powerhouse, where do you draw your style inspiration from?

Inspiration for my fashion choices often comes from a mix of global runway shows, street fashion, and the rich cultural heritage of South Africa. I also draw significant inspiration from my travels and the different cultures and fashions I encounter.

You won the DStv Content Creator Award in the Fashion And Style category last year, what did this winning moment feel like?

It’s always humbling when my work is acknowledged-I’ve been in this space for over a decade and to see the impact of what I love to do continue to find its way into spaces that find it worthy of being celebrated is rewarding.

How do you manage to always stand out when it comes to fashion?

A careful selection process to ensure all collaborations are in alignment with my values and style. Authenticity and passion are my guiding principles, ensuring that any collaboration feels true to my personal brand.

Now that you have the DStv Content Creator Awards acknowledgement, do you think there is an added layer of pressure to stay on top of your game?

Own lane, own pace, own race is my motto so I’m always grateful for a nod but I’m also laser-focused on where I want to go so the conversation around pressure is more around the pressure for me to become more of who I am while embracing my growth and evolution. Always onwards and upwards.

When it comes to fashion, there are tips and tricks everyone uses, what would be three that you can share with others on how to up their style game?

1. Dress for your body type: Understanding your body shape and proportions is key to dressing well. Find pieces that flatter your figure, whether it’s accentuating your waist, balancing your hips, or elongating your legs.

2. Invest in more timeless items over trendy one: Focus on purchasing more timeless, quality pieces that fit well, rather than fast fashion items that may quickly go out of style. This approach will help you build a cohesive, stylish wardrobe.

3. Accessories can make or break an outfit: Add a statement piece of jewellery, a quality handbag, or a stylish hat to take your look from ordinary to extraordinary. Accessories can add personality and polish to any ensemble.

You are always travelling the world while looking amazing, how does the style globally compare to here at home?

The continuous globalisation of fashion creates a thin line between local and international trends but I think our different cultures are really what sets us apart in the way we incorporate modern designs to our traditional materials. These offer a fresh inspiration and insights into global fashion trends.

What are your fashion must-haves?

Classic essential items: Trench coat, Jeans, white shirt, blazer, stiletto, and of course a little black dress.

Nominees for the 2024 DStv Content Creator Awards will be unveiled on 15 August 2024 and winners will be unveiled during a glittering celebration in Johannesburg on 12 October, celebrating the continent’s best content creators. For more information, visit www.contentcreatorawards.co.za.