Faith Nketsi at Barbie movie premiere. To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis.
The Barbie movie made headlines last summer over its hefty US$100 million budget. Part of this budget went into its decadent set, which reportedly contributed to a global shortage of pink paint, as well as a massive marketing push that has seen partnerships with Airbnb, Xbox, Forever 21 and a multitude of other brands in numerous sectors.
South African Influencer, model and media personality Faith Nketsi looked so stunning in her barbie look. She is well known for being a member of a dance group in her younger years.
Barbie was developed by Mattel in 1959 in the form we know her best — a physical doll. Since then, there have been a series of Barbie’s never-ending iterations, including in digital form.
Faith really proved that we have our own Barbie and Ken when posed with Andzelo Tivani. The two both looked stunning in their pink barbie look.
Barbie currently has 11.4 million subscribers on YouTube, 2.4 million followers on Instagram and 1.1 million on TikTok. This ranks Barbie among the most successful virtual influencers in the world.
Barbie exemplifies a growing trend of companies personifying their brand mascots as virtual influencers on social media platforms. In this form, she possesses a unique power to influence opinions, emotions and buying trends for corporate profit.
Meanwhile, there are currently no regulations which demand transparency from those who communicate on behalf of virtual influencers and guardrails in case of harmful or incorrect dialogue.
