She’s known and loved for her experimental sense of style, but Rihanna has adopted a completely new look for her latest fragrance campaign.

The Bajan singer, 27, looks ethereal in a bubblegum pink dress, pearls and silk gloves to promote her latest scent, RiRi by Rihanna Eau De Parfum.

The globally successful music icon, business entrepreneur and fashion muse says her namesake fragrance offers fans a ‘feminine and flirty scent’.

The new spritz, which launches in September, aims to capture a fresh, vibrant essence with a playful twist, inspired by the pop star’s passion to be authentic and true to herself.

‘Each fragrance we create brings something new and different,’ said Rihanna. ‘This is a flirty, more feminine scent. I love that we can use interesting combinations that reflect a new overall feel.’

The sweet scent is packed with passion fruit extract and rum absolute (the alcohol famous in Rihanna’s home country of Barbados), sparkling cassis, Italian mandarin, Japanese honeysuckle and Indonesian sandalwood.

The bottle, designed by fashion fan Rihanna, aims to combine iconic glamour with a sleek finish.

Rihanna

Rihanna’s new look in the campaign is a far cry from the edgy look she showcased when she was spotted out and about in Malibu earlier this week.

The star was wearing an oversized green bomber jacket teamed with bold blue lips for a dinner at Nobu.

The same week, the star arrived at Giorgio Baldi in nothing more than an oversized hoodie after performing in the same garb with Kanye West at FYF festival earlier in the evening.

The superstar sported purple lipstick, hi-tops and carried an MCM handbag.

The 27-year-old is also raising eyebrows with a rumored romance with Lewis Hamilton.

She and the Formula 1 champion were seen at a number of the same haunts last week in the Big Apple.

Just last month, Rihanna was partying on a yacht in Barbados where Lewis was among the friends trying to keep up with the Bajan beauty’s impressive stamina.

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